As South Africa marks Youth Month , conversations around opportunity, entrepreneurship, and self-empowerment are once again in focus. With many young people navigating a challenging economic landscape, the idea of building independent careers and businesses has become increasingly appealing.
Beauty entrepreneur Unaiza Suliman, founder of Uniq Brows, believes that while the journey may not always be easy, young South Africans have more potential and access to opportunity than ever before particularly in skill-based industries.
“Young people often feel pressure to have everything figured out immediately,” she says. “But success is usually built step by step. The most important thing is to begin, even if your starting point is small.”
Suliman emphasises that discipline and consistency are two of the most valuable qualities an aspiring entrepreneur can develop. In her experience, progress in business is rarely instant. Instead, growth comes from showing up every day, improving one’s craft, and remaining committed to long-term goals.
One of the biggest advantages the current generation has, she notes, is access to information. Through online courses, social media platforms, and mentorship opportunities, young people can acquire skills that allow them to generate income without needing large financial investments.
“Skills create independence,” she explains. “When you become known for delivering quality work, opportunities naturally start to follow.”
Suliman also encourages young entrepreneurs to focus on solving real problems within their communities. Whether it is offering a specialised service, creating a product that meets a specific need, or building a digital platform that connects people, practical solutions often form the foundation of sustainable businesses.
She believes that building a personal brand has also become increasingly important in the modern economy. By sharing their journey, values, and expertise online, young entrepreneurs can establish credibility and build trust with potential clients and collaborators.
However, she cautions against comparing one’s progress to others. Social media can sometimes create unrealistic expectations about success and timelines. According to Suliman, patience and self-belief are essential for navigating the early stages of entrepreneurship.
“Every journey is different,” she says. “If you stay focused on your own growth and remain committed to improving, you will eventually see results.”
As Youth Month celebrations continue across the country, Suliman hopes her message resonates with those who may feel uncertain about their future. She believes that with the right mindset, young South Africans can create opportunities not only for themselves but also for others.
Her advice is simple: start where you are, stay consistent, and trust the process.
“Your background does not determine your destination,” she says. “If you are willing to learn, work hard, and keep moving forward, you can build something meaningful.”
