- Share 3 tips on how to grow a business?
- Learn from your competition
Competition breeds the best results. To be successful, you can’t be afraid to study and learn from your competitors. After all, they may be doing something right that you can implement in your business to make more money.
How you analyze competition will vary between sectors. If you’re a restaurant owner, you may simply be able to dine at your competition’s restaurants, ask other customers what they think, and gain information that way. However, you could be a company with much more limited access to your competitors, such as a chemicals company. In that case, you would work with a business professional and accountant to go over not just what the business presents to the world, but any financial information you may be able to get on the company as well.
- Provide great service
There are many successful businesses that forget that providing great customer service is important. If you provide better service for your customers, they’ll be more inclined to come to you the next time they need something instead of going to your competition. In today’s hyper-competitive business environment, often the differentiating factor being successful and unsuccessful businesses is the level of service that the business provides. This is where the saying “undersell and overdeliver” comes in use, and savvy business owners would be wise to follow it.
- Be consistent
Consistency is a key component to making money in business. You have to keep doing what is necessary to be successful day in and day out. This will create long-term positive habits that will help you make money in the long run.
2. What are some of your 5 year business goals?
I would like to extend and grow my portfolio of businesses, I would also like to innovate Africa with new solutions and services that will take our continent to the next level.
3. How important is marketing and PR to a business?
Marketing and PR plays a massive role in the growth of a business. Without the relevant advertising and marketing of any product or service there will be no buyer to buy what the seller is offering. Some businesses need marketing and PR more than others which is just dependent on what industry your business is in, also different types of marketing. For example a mining company requires a different formula of marketing than a hairdresser.
4. What is your ultimate business goal?
To use my businesses to positively impact the lives of the people who interact with those very businesses
5. What advice do you have for young entrepreneurs starting their first businesses?
Stay consistent and persistent. Work hard and work smart. Always look to innovate and be creative within your business. Build a team of like minded people around you but also build a team of implementers around you. Use social media to grow your business and your brand. Most importantly always conduct your business with the highest level of ethics, morals and values.
6. What industry is the most exciting industry in South Africa to you and why?
I really believe the solar space is quite exciting right now especially with the current issues the state is facing with electricity and energy. Another industry is the coding and AI space, there’s a lot of technological advancements taking place in the space. I like the Fintech space as well.
7. Are you open to mentoring young entrepreneurs?
Yes I am, young entrepreneurs can DM me on Instagram and I will do my best to answer their questions and or advice them further.
